45 Loose Content material Writing Equipment to Love [for Writing, Editing & Content Creation]

by | Feb 3, 2023 | Etcetera | 0 comments

Rising content material subject matter isn’t at all times a walk throughout the park. (In truth, it would most likely once in a while in reality really feel further like taking a look to swim in opposition to the current.)

While other parts of business and promoting are turning into increasingly automatic, content material subject matter introduction remains to be a very manual job.

That being discussed, there are lots of tools to be had out there to make creating content material subject matter much more easy.

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Beneath, you’ll be able to find a tick list of 36 implausible tools and resources that will help you research, write, edit, and design content material subject matter further merely. (You’ll be capable of perceive there are numerous design tools in correct right here — this is because of visual content material subject matter is frequently the part of the content material subject matter introduction process where people get necessarily probably the most apprehensive and frustrated. So do not fret, now we have got a ton in there for you.)

Let’s get started.

36 Unfastened Apparatus & Assets to Make Content material subject matter Creation More uncomplicated

For Researchers

1) Google Force Analysis Software

Google simply in recent times added a tool to Power that allows you to habits Google searches without ever leaving your Power window. All you want to do is click on on “Apparatus” from the menu bar and choose “Research” from the dropdown menu.


2) Web page:seek

This is a at hand Google hack I use every day. Basically, it implies that you’ll be able to do a Google search this is limited to a particular web page.

For instance, if I wanted to seem HubSpot’s blog for promoting resources so I can cite regarded as considered one of our earlier blog posts, I would possibly do a web page:search for blog.hubspot.com with the hunt period of time promoting resources. The parts for web page search is web page:samplewebsite.com [search query]. So my example may well be web page:blog.hubspot.com promoting resources.


3) Google Webmaster Equipment

Doing search engine optimization and keyword research? Your promoting software may have to be able to help. But if it can’t (differently you’d love to support your wisdom), Google’s Webmaster Apparatus most often is a pleasant help. You’ll be capable of check things like the number of indexed pages for your web page, put up your web page to Google so you’re getting crawled and indexed, and even disavow bad backlinks. It will come up with wisdom on search queries that have a large amount of impressions on the other hand low clickthrough value.

Inside of Google Webmaster Apparatus, transfer to “Your web page on the web” and choose “Search queries.” You’ll be capable of see a table showing a search query, impressions, clicks, and clickthrough value (CTR). Comparing this information to your other analytics wisdom can help uncover some possible choices.

4) Share Trade Calculator

I can’t even begin to mean you can know the way useful this little calculator is when looking for and examining wisdom. Ever want to know the percentage change of two values without having to remember the parts? Simply enter the two values into this calculator, and it is going to spit out the percentage change. Believe me, you’ll want to bookmark this one.

Listed here are a few other at hand calculators:

  • 3-Method Share CalculatorCalculates answers to these questions: What’s X% of Y? X is what % of Y? X is Y% of what?
  • Conversion Fee Calculator Spits out a conversion value while you enter the overall buyer depend throughout a decided on period of time and the number of cases throughout that period of time those visitors took a decided on movement.
  • A/B Check CalculatorWorks for a basic scenario with two groups of people (A & B) who get to seem one fashion of your web page and for whom you practice the number of conversions or objectives (purchases, downloads, clickthroughs, and so forth.).
  • ROI Calculator Analyzes your web page’s per thirty days product sales and lead generation efforts to come to a decision tactics right through which promoting efforts will also be optimized.

5) Atlas

Atlas is Quartz‘s wisdom middle, and it’s chock-full of graphs, charts, and data visualizations. You’ll be capable of search for just about any matter or keyword, and Atlas will have a graphic consistent with fresh research wisdom for you. This is a handy gizmo to get background wisdom on a topic you’re researching, or to look out fresh wisdom to use in a undertaking you’re working on. Here’s a chart consistent with wisdom from early 2016:

atlas dogs.pngProvide: Atlas

6) Seek in a Giphy

You recognize that coworker who at all times seems to look out the very best animated GIFs for your social posts or internal chat client? With the free Giphy Chrome extension, you’ll be able to to search out great GIFs merely as in short.

To use the software, all you want to do is open the extension in Chrome, search, choose a GIF, and drag and drop. Thus far, the software works in Gmail, Twitter, Facebook, and additional — and they’re frequently expanding toughen.


For Writers

7) Evernote

I use the free fashion of Evernote every single day. From to-do lists and research notes to writing entire chunks of articles, it’s showed helpful at every step of the writing and embellishing process.

One great serve as? Its cell, desktop, and web apps sync automatically as long as you’ve gotten an internet connection. (And when you occur to art work offline, it is going to sync the next time you’ve gotten internet.) Plus — and that’s super very important for content material subject matter creators like us — it’s frequently saving and syncing your art work automatically, making it a secure place to put in writing and store ideas.

Use it to stick a running tick list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars.


8) Word2CleanHTML

For many who like drafting blog posts in tactics like Microsoft Word, Evernote, or Google Power instead of your content material subject matter keep an eye on machine (CMS), then this easy software will also be your best possible friend. Why? Because of while you replica a record from Microsoft Place of job and paste it into your CMS, plenty of little, extraordinary formatting issues can crop up for your HTML.

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Word2CleanHTML applies filters to fix the entire ones problems added into the HTML, resulting in well-formatted HTML you’ll paste straight away correct right into a web internet web page CMS. Simply paste for your draft, click on on one button, and then replica the following HTML straight away from the software. Whilst you paste that into your CMS (most will have buttons learning “HTML” or “” in their software bar above your draft), it’s going to appear nice and clean. No hair-pulling or swimming through code required.

9) WordCounter

There’s no “proper decision” for how lengthy a weblog put up will have to be. As long as it serves its objective — whether or not or no longer this is idea control, using leads, explaining a brand spanking new concept, or something else — duration does no longer matter. Then again even supposing we don’t recommend writing blog posts with a word depend in ideas, once in a while word depend can come in handy. WordCounter works exactly the best way wherein you suppose it does: Paste for your content material subject matter and it is going to spit out exactly what collection of words you’ve gotten.

10) Cofftivity

In line with a find out about out of the College of Chicago, “A reasonable level of ambient noise is conducive to inventive cognition.” In several words, being the tiniest bit distracted in truth helps you be further inventive. Because of this for many people, myself built-in, white noise helps put it on the market focus.

There are numerous white noise generators to be had out there, on the other hand my favorite is Cofftivity. This particular one supplies steady café background sounds at quite a lot of intensities, from “Morning Murmur” and “Faculty Undertones” to “Lunchtime Living room” and “Brazil Bistro.” It’s available on the web and as an app on iOS and Android.

11) & 12) Zerys & eLance

Want to get began creating content material subject matter on the other hand shouldn’t have the bandwidth? We concentrate about this roadblock such a lot. One approach to get spherical it’s by means of hiring freelancers from revered marketplaces like Zerys or eLance. The ones resources come up with get admission to to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content material subject matter for you.

13) HTML Hacks for Entrepreneurs

While this isn’t strictly a writing helpful useful resource, basic coding knowledge is immediately changing into essential ability for the trendy marketer — bloggers and written content material subject matter creators built-in. Then again studying from scratch will also be daunting. Where on earth do you get began?

If you are a whole beginner, get began with HTML Hacks for Entrepreneurs, which my colleagues at HubSpot created with Codeacademy. It’s going to coach you speedy on the other hand useful hacks any individual — irrespective of coding knowledge — can use in their promoting. For instance, you’ll be able to learn how to make small changes to HTML like converting headers and spacing, creating text in block-quote form, and striking social percentage links. My non-public favorite is the hack to modify font colors.

Once you’ve got mastered the ones basic HTML skills, switch without delay to Codeacademy’s loose interactive lessons. They found out a approach to make studying HTML and CSS in truth a laugh — and also you’ll go through each lesson at your own pace.

14) Weblog Matter Generator

If you want to must get to writing blog posts on the other hand don’t seem to be certain of an viewpoint or title to get your creativity shifting, HubSpot’s Weblog Matter Generator can do the provide the effects you wish to have. Simply enter a few keywords that your blog focuses on, and the Blog Topic Generator will produce a week’s value of titles and matter ideas for you. It will not produce the overall title of your blog publish, however it’s serving to get you eager about inventive new angles for topics you’ve got written about previous to.

Listed here are the blog publish titles I won when I entered “content material subject matter,” “inbound promoting,” and “working a weblog”:


15) Weblog Put up Templates

All blog posts don’t seem to be created an identical, on the other hand now we have found out that there are steps you’ll take to make your posts entire and shareable. With the ones weblog put up templates, we’re going to walk you through an outline to put in writing successful how-to, listicle, newsjack, and curation blog posts. Instead of starting from scratch, you’ll be able to save time and, with a bit of luck, nail your blog objectives.

For Content material subject matter Editors

16) Editorial Calendar Template

Creating a balanced editorial calendar will also be tough, in particular when you occur to shouldn’t have one centralized calendar that you simply and your crew can discuss with. To save lots of a variety of you time and headache, now we have created editorial calendar templates for Google Calendar, Google Sheets, and Excel that you just’ll fill in and percentage at the side of your crew to start out the next month or 12 months off at the right kind foot.

17) & 18) Grammarly & Correctica

While human editors will be able to catch most grammatical errors, bettering tools like Grammarly and Correctica are great tools for triple-checking previous to you press “put up” or “send.” Every free tools check for grammatical errors — and Grammarly even assessments for plagiarism.

19) Hemingway App

Ernest Hemingway, admired for his succinct writing style, is the namesake for this at hand bettering app. Wish to make your written content material subject matter more uncomplicated to be informed? Paste your content material subject matter into this free web app, and it is going to assess your writing and decide possible choices to make it simpler.

My favorite choices include understanding passive voice and hard-to-read sentences. Check out the right-hand side of the screenshot underneath, where the software has summed up how readable my writing is with a grade. (Some room for building correct right here.) Their advice to toughen readability overall? Shoot for less than a 10th grade learning level.

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20) Headline Analyzer

Here’s a scary stat for you: Best 60% of people who click on on into an editorial in any case finally end up learning earlier the headline. That makes your headline each and every the main and perhaps the only chance so to compel readers to stick learning — so it’s completely value it to spend the extra little while arising with a actually excellent one.

What does a actually excellent headline seem to be? The free software Headline Analyzer by means of CoSchedule can mean you can know. It scores your headline top of the range and fees its talent to pressure social shares, web page guests, and search engine optimization price. In my revel in, its energy is helping you give a boost to explicit portions of your title. For instance, it critiques on perceived sentiment and commonality of word types. It’s going to even show you the best way it’s going to appear in search results.

So even supposing you’ll have to take the ones scores and grades with a grain of salt, you’ll use this to provide your headlines a “once-over.” (And learn this weblog put up to be told extra about writing superior headlines.)

For Designers

21) Nimbus Screenshot

This is another software I use every day. Positive, you’ll take hold of a screenshot of your entire computer screen or part of your computer screen the usage of the former keyboard shortcut way. Then again what if you want to have your screenshot to include stuff that isn’t visible for your computer screen?

Nimbus Screenshot implies that you’ll be able to take hold of the visible part of a web internet web page, a determined on house, a determined on scroll (my non-public favorite), the entire internet web page, or the entire browser window — at the side of the whole thing underneath the fold.


Once you’ve got taken the screenshot, you’ll crop, edit (like together with notes and callouts), and choose to print or save to your desktop or Google Power.

22) Canva

For many who like creating shocking visible content material in a actually fast time frame, you’ll be able to love Canva. The time and resources it takes to learn design, pay for design assets, and/or get inspired to create excellent appears to be like from scratch will also be actually difficult when you’re watching a longer tick list of to-dos — on the other hand Canva supplies a huge library of pre-made templates and assets that you just’ll manipulate while moreover together with your own imagery.

Perfect of all, they’ve such a large amount of assets and graphics available free of charge that you are going to no longer want to pay a cent if you don’t want to. If you want to use further “best magnificence” assets and graphics found out through their image search, they’re going to charge you $1 for each. Then again there may be moderately numerous price free of charge.

That is an example of 1 factor it’s important to make:


23) ThingLink

Ever wanted to make an image (or infographic) clickable? ThingLink implies that you’ll be able to upload an image and add little icons to it that appear when a person hovers their cursor over the image. The ones icons allow shoppers to visit links, watch films, or be informed messages you’ve got written. Plus, it’s easy to percentage: Consumers can merely embed ThingLink pictures. (Click on right here for step by step directions.)

Beneath is part of a a clickable infographic from Thinglink my colleague Ginny Mineo created for some other put up:

24) Skitch

Skitch is a free app by means of Evernote this is serving to you keep in touch further visually. It implies that you’ll be able to mark up pictures, digital assets, PDFs, and other files with arrows, callout packing containers, text, and additional multi function place.

Inside the example underneath, I opened the program on my desktop and used the “Visual display unit Snap” button to take a screenshot of a web internet web page — which then opened proper in Skitch for reinforcing and exporting.


Despite the fact that it’s free, it does require you to open an Evernote account — on the other hand this is moreover free (see above).

25) Infogram

While similar to Canva, Infogram is a visual content material subject matter software that focuses on helping you create infographics, charts, and data visualization. For many who like to create charts the usage of Microsoft Excel, you’re in luck — it moreover supplies compatibility with Excel through Infogram Charts. Moreover, their infographics are responsive with cell devices.

26) Infographic Templates

As a content material subject matter marketer, chances are you’ll in reality really feel further comfortable creating written content material subject matter than visual content material subject matter, on the other hand this is no excuse to exclude infographics from your method. Visible content material is emerging in name for from your audience, and infographics are specifically shareable. We’ve created the backbones of 15 different templates that you just’ll merely fiddle with to customize for your content material subject matter and audience — here’s a sneak peek of one template, and also you’ll seize the remaining right here


Provide: 15 Loose Infographic Templates in PowerPoint

27) Google Fonts

Wish to spruce up your web page pages, presentations, ebooks, and other content material subject matter with cool and different new fonts? Little-known fact: Google has a list of 600 free fonts ready so to download and use.

Simply to search out and choose the fonts you favor from their listing, then click on on “Use” to get the HTML code you’ll replica and paste onto your web page. Alternatively, you’ll download the fonts to your desktop and use them when making new promoting content material subject matter by means of clicking “Add to Collection.” (Click on right here for step by step directions for doing this within the HubSpot device.)

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28) Symbol Colour Picker

Take into account that time you wanted to test your call-to-action design to that color you’ve got been the usage of on your whole fit swag … on the other hand the one one that would know what that color used to be as soon as didn’t art work at your company anymore? Next time that happens, snag a picture of that swag and upload it to ImageColorPicker.com, or use any image URL to do the equivalent issue. Choose any degree of the picture, and right away see its corresponding HEX, RGB, and HSV values.

29) PowerPoint Templates

Is there the remainder further boring than a PowerPoint presentation that incorporates black text on a white background? With the help of the ones templates, you’ll be able to put together compelling, visually fascinating presentations. Whether or not or no longer you’re using lead generation or reporting for your blog’s growth to your crew, keep your audience’s attention with the ones eye-catching presentations.

30) SlideShare Templates

SlideShare does no longer wish to be daunting. You’ll be capable of merely create shareable, embeddable SlideShare shows in PowerPoint with the help of the ones templates — no wish to get began from scratch or hire a freelancer. Once you’ve got created your first presentation, check out our data to advertising SlideShares effectively.

31) Haiku Deck

For many who’ve ever had to create a PowerPoint or SlideShare presentation in a pinch, you’ll be able to need you knew about Haiku Deck. This software helps you in short to search out simple layouts, shocking pictures, and great fonts. It’s available for the web and for iPad.

Wish to see what one looks like? Beneath’s an example I pulled from their checklist of featured decks. Apply the simplicity of the design — if you want to create super detailed slides, this might not be the right kind software for you.

Snowed In? – Created with Haiku Deck, presentation software that inspires

32) HubSpot’s Loose Inventory Pictures

Searching for and buying stock imagery most often is a pain throughout the you-know-what — in particular on the subject of decoding legalese for quite a lot of use cases. I’ve a liberal arts degree, and Nietzsche used to be all over again easy to be informed than regardless of legalese stock imagery companies tended to provide me. All I wanted to grab is whether or not or to not quote or not cite a stock image of a pc. Why used to be as soon as it so no longer simple?

Because of this our crew decided to create a library of 550+ free and royalty-free inventory footage. Whether or not or no longer this is a unique image sought after for an information or that best possible conceivable {photograph} you want to be able to upload to a blog publish, that collection should have you ever ever lined. This is regarded as considered one of our “around the kitchen” stock photos — yum.


Provide: The Loose Inventory Pictures You might have Been Looking out For

33) PlaceIt

PlaceIt serves a very explicit objective: It implies that you’ll be able to upload pictures of your web page or product into real-world environments of people holding phones, tablets, and laptops. PlaceIt will automatically regulate the image to make it appear natural with the perspective of the phone’s computer screen — which is in a position to save you time studying and/or bettering in more complicated software to get the perspective proper.


You’ll have to pay in step with image to get actually large or high-resolution diversifications, even though I’ve found out free pictures art work merely super for blog posts and product internet web page content material subject matter. The paid downloads moreover remove that PlaceIt watermark from the bottom proper.

34) LICEcap

Searching for the very best GIF to include for your blog publish? If it does no longer already exist on Giphy, you’ll make one yourself the usage of LICEcap. Film a screenshot and turn it correct right into a GIF the usage of this at hand, free software — we use LICEcap for our weblog posts, too. 

35) & 36) The Noun Challenge & HubSpot’s Resizable Icons Assortment

Like with stock photos, another drawback content material subject matter creators face is finding elegant icons that resize without getting all fuzzy. There are a few resources to be had out there for very good, resizable icons.

The Noun Challenge is an extensive library of 1000’s of icons uploaded by means of participants. With a free account, you’ll use icons as long as you each give credit score rating to the creator or achieve them royalty-free for $1.99 apiece.

HubSpot has a library of resizeable icons, too, which you’ll download free of charge and without any licensing or attribution. The package deal comes with a free data for change the color of the icons the usage of PowerPoint, Photoshop, and Illustrator.

To that, we say …


(From HubSpot’s Loose Icon Assortment.)

It’s Not the Wand, It’s the Wizard

The tools and resources listed above help you create, on the other hand it’s in the end up to you to keep an eye on the usual of your content material subject matter. You still wish to know your purchaser extraordinarily successfully, understand what tough eventualities they face that your product or service solves, and create content material subject matter this is serving to them take care of those tough eventualities.

The brains and center in the back of the content material subject matter creator trump the code in the back of any tools and generation — and that’s the reason a excellent issue for succeeding in promoting this present day.

What other tools or apps do you use to create content material subject matter further merely? Leave them throughout the comments so we can lengthen this tick list proper correct right here!

Editor’s Apply: This publish used to be as soon as to start with printed in December 2013 and has been up-to-the-minute for accuracy and comprehensiveness.

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